Connecting Out-Of-Home with Mobile

I've worked a year on this project. Building the Idea and the strategy from scratch, as well as testing and implementing it.

The exciting part was the the connection between GPS Data of Out-Of-Home furniture with the realtime data of media agencies' trading desks.

Case Study with German Wings:

http://www.adsquare.com/new-case-study-reaching-frequent-flyers-for-germanwings/

Links:

http://www.internetworld.de/onlinemarketing/mobile-marketing/walldecaux-kooperiert-adsquare-829045.html

http://www.bvdw.org/medien/walldecaux-und-adsquare-kooperieren-aussenwerbung-und-mobile-in-perfekter-kombination-buchbar-?media=6201

https://www.adzine.de/2014/11/out-of-home-kampagnen-mobil-verlaengern-aussenwerber-wall-kooperiert-mit-adsquare-adtrading-rtb/

#mobile #ooh #gps #programmatic