April 8, 2018
Project: Federal campaign for the free democrats in germany.
Role: Senior Digital Planner
March 27, 2017
Hey there!
It's been a while since the last post. Not because I'm lazy - more because there was a lot going on, which was not suitable for public sites.
I switched to Heimat by the beginning of march and will be working mainly on Opel as a Senior Digital...
February 25, 2016
Pitch: Strategy
Operative: Lead Strategy (Customer Journey, Lifecycle, Touchpoints, Future Scenario, Website Personalisation, Social Media Strategy)
February 1, 2016
MAN #Trucklife
#Trucklife is a social hub. It's function is to cover all user-generated content to show the lifestyle and the commitment of truck drivers.
My work included:
Concept
Lead content strategy
Lead KPI strategy
Communication planning
Lead hashtag strategy
January 22, 2016
January 11, 2016
Strategy Consultant - User Journeys, Storytelling
http://www.bmwblog.com/2016/01/05/bmw-introduces-bmw-connected-the-personalized-digital-assistant/
January 3, 2016
I'm at the Berlin Agency Hi-Res! Working for client's like BMW digital and MAN Trucks and Buses.
My main responsibilities are business transformation, website strategy, KPI strategy, content strategy, social media strategy, touchpoint/target group analysis, SEO strateg...
November 1, 2014
I've worked a year on this project. Building the Idea and the strategy from scratch, as well as testing and implementing it.
The exciting part was the the connection between GPS Data of Out-Of-Home furniture with the realtime data of media agencies' trading desks.
Cas...
June 23, 2013
In 2013 Lukas Lindemann Rosinsky created the idea to control the digital screens in the subway Friedrichstr. with car keys. I was in charge of implementing it.
September 5, 2012
In 2012 Grey came up with the concept of creating a bus shelter with interactive comedy. Everything was screened on facebook and people could suggests thoughts of passengers.
I was in charge of implementing it.