I'm an User Experience Designer and Strategist in Berlin. I help clients to structure their digital business and set up a strategic vision they actually can implement.


Having a strategy has become more and more important and complex in times of media fragmentation, big data and internet of things. Where does traffic come from? How can I be relevant for my target group? What is important to measure? How can I justify my budget? Which channels are important for us? What does customer expect from our service? What are the next trends and does it affect us? I'm able to answer these questions with my diverse background of media (off- and online), business modeling, service design, innovation management, digital business transformation, user-centered design, content production and strategy, social media strategy, media planning, rights clearance and technic enthusiasm. 


Due to the short expiration date for today's strategy, I'm a huge fan of the life-long-learning-approach and encourage everybody around me, to not stop learning. This is the only way to have at least the feeling of keeping up with the world of today. 


Everything is connected, performance can only be measured in strategic context.


My job is to define that context.



Experience Design Director
Heimat Werbeagentur
August 2018 - present
Berlin Area, Germany
Senior Digital Strategist
Heimat Werbeagentur

March 2017 – Juli 2018

Berlin Area, Germany

Senior Strategist

May 2015 – February 2017

Berlin Area, Germany


Senior Digital Strategist
Walldecaux - sales brand of Wall AG and JCDecaux

January 2015 – April 2015 (4 months)

Berlin Area, Germany


Digital Product Manager

July 2010 – December 2014 (4 years 6 months)

Berlin Area, Germany


Studio Manager
elchmedia gmbh

January 2009 – July 2010 (1 year 7 months)

Hamburg Area, Germany


Head of Production

February 2007 – October 2008 (1 year 9 months)

Hamburg Area, Germany


int. Marketing Coordinator
Jade Tree

2007 – 2007 (less than a year)

Wilmington, Delaware, USA


Trainee (Audiovisual Media Manager)
Freibank Musikverlage

2004 – 2006 (2 years)

Hamburg Area, Germany

Interaction Design Foundation
Aarhus, Denmark
Certificates, User Experience Design & Online Psychology
April'2018 - ongoing
Universität der Künste Berlin
Universität St.Gallen, Swiss

Master of Arts (MA), Leadership Digital Communication

Thesis: Digital Business Transformation - A strategic approach for an Out-of-Home company

Oct' 2013 -Jan' 2016





Europäische Fernhochschule Hamburg

Bachelor of Arts (B.A.), European Business Administration

Thesis: Business Plan - e-Commerce company in the pet food industry

2007 – 2013



Suffolk University - Sawyer School of Management Boston, USA

Certificate, Globalisation / e-Commerce / international Marketing

2012 – 2012



School for Communication and Media - Hamburg

Audiovisual Media Manager (Chamber of Commerce Germany)

2004 - 2006



  • LinkedIn - Black Circle
Some books I emphasize to read
(I'll update it from time to time):

The Innovators Dillemma - Clayton Christensen


Der digitale Tsunami - Nicolas Clasen


The Connected Company - David Gray


Digitale Markenführung: Wie Sie starke Marken in digitalen Medien aufbauen und entwickeln - Thomas Heinrich Musiolik, Dieter Georg Herbst


Positioning: Wie Marken und Unternehmen in übersättigten Märkten überleben - Al Ries


Act Big - Neue Ansätze für das Informationsmanagement: Informationsstrategie im Zeitalter von Big Data und digitaler Transformation - Knauer, Dirk


Think Limbic! - inkl. Arbeitshilfen online: Die Macht des Unbewussten nutzen für Management und Verkauf (Haufe Fachbuch) - Häusel, Hans-Georg


Macht - Warum manche sie haben, und andere nicht - Jeffrey Pfeffer


Social Media und der ROI: Erfolgsplanung und -kontrolle - Cai-Nicolas Ziegler