Nadja Vogel
M.A. Leadership in Digital Communication
B.A. European Business Administration
Experience Design Director
WELCOME VISITOR.
I'm an User Experience Designer and Strategist in Berlin. I help clients to structure their digital business and set up a strategic vision they actually can implement.
Having a strategy has become more and more important and complex in times of media fragmentation, big data and internet of things. Where does traffic come from? How can I be relevant for my target group? What is important to measure? How can I justify my budget? Which channels are important for us? What does customer expect from our service? What are the next trends and does it affect us? I'm able to answer these questions with my diverse background of media (off- and online), business modeling, service design, innovation management, digital business transformation, user-centered design, content production and strategy, social media strategy, media planning, rights clearance and technic enthusiasm.
Due to the short expiration date for today's strategy, I'm a huge fan of the life-long-learning-approach and encourage everybody around me, to not stop learning. This is the only way to have at least the feeling of keeping up with the world of today.
Everything is connected, performance can only be measured in strategic context.
My job is to define that context.
CURRICULUM VITAE
Experience Design Director
Heimat Werbeagentur
August 2018 - present
Berlin Area, Germany
Senior Digital Strategist
Heimat Werbeagentur
March 2017 – Juli 2018
Berlin Area, Germany
Senior Strategist
Hi-ReS!
May 2015 – February 2017
Berlin Area, Germany
Senior Digital Strategist
Walldecaux - sales brand of Wall AG and JCDecaux
January 2015 – April 2015 (4 months)
Berlin Area, Germany
Digital Product Manager
WallDecaux
July 2010 – December 2014 (4 years 6 months)
Berlin Area, Germany
Studio Manager
elchmedia gmbh
January 2009 – July 2010 (1 year 7 months)
Hamburg Area, Germany
Head of Production
REBEL MEDIA
February 2007 – October 2008 (1 year 9 months)
Hamburg Area, Germany
int. Marketing Coordinator
Jade Tree
2007 – 2007 (less than a year)
Wilmington, Delaware, USA
Trainee (Audiovisual Media Manager)
Freibank Musikverlage
2004 – 2006 (2 years)
Hamburg Area, Germany
EDUCATION
Interaction Design Foundation
Aarhus, Denmark
Certificates, User Experience Design & Online Psychology
April'2018 - ongoing
www.interaction-design.org
Universität der Künste Berlin
Universität St.Gallen, Swiss
Master of Arts (MA), Leadership Digital Communication
Thesis: Digital Business Transformation - A strategic approach for an Out-of-Home company
Oct' 2013 -Jan' 2016
https://www.leadership-digitale-kommunikation.de/
Europäische Fernhochschule Hamburg
Bachelor of Arts (B.A.), European Business Administration
Thesis: Business Plan - e-Commerce company in the pet food industry
2007 – 2013
Suffolk University - Sawyer School of Management Boston, USA
Certificate, Globalisation / e-Commerce / international Marketing
2012 – 2012
School for Communication and Media - Hamburg
Audiovisual Media Manager (Chamber of Commerce Germany)
2004 - 2006
http://www.medienschule-hamburg.de/
Some books I emphasize to read
(I'll update it from time to time):
The Innovators Dillemma - Clayton Christensen
Der digitale Tsunami - Nicolas Clasen
The Connected Company - David Gray
Digitale Markenführung: Wie Sie starke Marken in digitalen Medien aufbauen und entwickeln - Thomas Heinrich Musiolik, Dieter Georg Herbst
Positioning: Wie Marken und Unternehmen in übersättigten Märkten überleben - Al Ries
Act Big - Neue Ansätze für das Informationsmanagement: Informationsstrategie im Zeitalter von Big Data und digitaler Transformation - Knauer, Dirk
Think Limbic! - inkl. Arbeitshilfen online: Die Macht des Unbewussten nutzen für Management und Verkauf (Haufe Fachbuch) - Häusel, Hans-Georg
Macht - Warum manche sie haben, und andere nicht - Jeffrey Pfeffer
Social Media und der ROI: Erfolgsplanung und -kontrolle - Cai-Nicolas Ziegler